Ultra Violet: Pantone's 2018 Color of the Year

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Category: Corporate

Pantone has announced Ultra Violet, a dramatically provocative and thoughtful purple shade, as the Pantone Color of the Year for 2018.

Every year, Pantone Color Institute's experts choose the Color of the Year. To identify it, they explore trends all over the world. After the Greenery green in 2017, it is 18-3838 Ultra Violet turn to be revealed.

If purple is part of RISO identity, it is not a coincidence. We do agree with the idea of a projection toward future described on Pantone's website. We indeed always make our best to be at the edge of inkjet technology. Purple also is a colour which reflects boldness and difference which characterise us.

At RISO, we chose to specialise us in high speed cut-sheet inkjet printing when most of manufacturers expanded their offers towards laser. We always believed in our unique technology. Today, our customers' satisfaction and the increasing success of RISO inkjet technology confirm that we made the right choice.

Need some advice to choose your professional printer? Do not hesitate to contact us. A RISO expert will contact you as soon as possible to discuss about your situation.